It’s not hard to predict that mobile devices are around to stay. They’ve grown in popularity faster than TV, radio, and even Facebook. Are you optimized for mobile?
Whether it’s a responsive website that optimizes for viewing on each device, or separate sites for each device (desktop, tablet, or smartphone), you need a mobile website to keep your customers engaged. (Note: Google recently announced it now recommends responsive websites.)
Mobile Web Browsing is Up
According to SnapHop, mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. Are you prepared to lose 50% of your audience because your website isn’t mobile?
Users are performing local, retail, informational, and other searches constantly. If your site shows up in a search result and a user clicks through to your non-mobile-friendly website, you’re losing sales. Google reported that 40% of mobile Internet users have turned to a competitor’s site after a bad mobile experience.
Mobile Multi-tasking
More and more mobile device users are multi-tasking. We’re using our devices while we attend events, eat, hang out with friends, and watch TV. According to eDigitalResearch, 80% of smartphone owners and 81% of tablet owners use their devices in front of the television.
When your ad runs on TV and drives to your website, visitors need to be able to get information and complete tasks (i.e., purchase your product or fill out your contact form) on their phones and tablets.
Mobile SEO
If you have a product or service that users search for online, especially via mobile devices, it’s important to have a mobile-friendly website. Google now rewards mobile-friendly sites and docks non-mobile-friendly website in the rankings.
Social and Email are Mobile
Your email marketing, social media marketing, and Google AdWords all link back to your site. That’s great! But it’s not great if your website isn’t mobile.
When you share a link and a user clicks on it on a mobile device, they expect to be taken to a page that’s optimized for mobile. Because marketers perform most email and social media marketing activities on desktops, some tend to forget to take mobile into account. Make sure every link you share, especially back to your website, leads to a mobile-friendly destination.
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Facts from the Infographic
Ownership
56% of American adults have a smartphone. Via Pew Internet.
Smartphone sales have surpassed PC sales. Via Mobile Web Rockstar.
Usage
Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. Via SnapHop.
27% of emails are opened on mobile devices. Via Sirona Consulting.
31% of current mobile Internet users say that they mostly go online using their cell phone, and not a desktop or laptop computer. Via Pew Internet.
30% of U.S. consumers use mobile devices for shopping. Via Nielsen Mobile Consumer Report.
50% of all local searches are performed on mobile devices. Via Microsoft tag.
Behavior
80% of smartphone owners and 81% of tablet owners use their devices in front of the television. Via eDigitalResearch.
41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. Via eDigitalResearch.
More than 70% of iPhone owners report using their phones to help them while shopping in-store. Via Chadwick Martin Bailey.
41% of iPhone owners have made purchases directly from their phones Via Chadwick Martin Bailey.
70% of all mobile searches result in action within 1 hour. Via Social Media Today.
Go Mobile
61% of users are unlikely to revisit a website that is not mobile friendly. Via eMarketer.
75% of customers prefer a mobile-friendly site. Via Google.
77% of mobile phone Internet users say non-mobile sites don’t load as quickly as they would like on their devices. Via Pew Internet.
40% of mobile Internet users have turned to a competitor’s site after a bad mobile experience. Via Google.
